Toon producten

At FitFlop™ we believe that our ‘newness’ at shoemaking gives
us the freedom to dream. To see footwear with fresh eyes - and
deliver equal parts fun, fearlessness and functionality.

Nine years ago, when we first put our precision ergonomics
under a set of sporty looking toe-thong* straps, the only rules
we followed were dictated by our expert biomechanists.

We put their advice into practice, created our triple-density
Microwobbleboard™ midsole, and launched it in the first FitFlop™ sandal.
Now you’ll find our magic midsoles in shoes, boots, clogs and sneakers too.
(And we’re repeatedly told - by happy customers - that we
make the most comfortable footwear in the world.)

Our focus is still on delivering the best in biomechanics,
but now in a wider variety of styles, so our customers can
have that ‘happy FitFlop feeling’ any and every ‘wear’.